TV Commercial

#RastaDein 2017 – TVC


It was an incredible honour to be trusted to create the RastaDein campaign for the second year in the row. When we were approached by the ICRC to tell the inspirational true story of a woman who made it to the hospital in the nick of time, we were worried how to execute a story of such a massive scale into a 30-sec spot. It wouldn’t have been possible without the entire team mentioned above. Special shout out to Maciej Polkowski for bringing their baby to CityLights. Here’s to the inspiring campaign, and to making a safer, better Pakistan for all.


Director: Hamza Bangash
DOP: Osman Rafique
Production House: CityLights Productions
Executive Producer: Hamza Bangash
Producer: Sumair Saleem
Associate Director: Marium Mirza
Art Director: Huzaifa Khan
Associate Producer: Amtul Baweja & Huzaifa Khan
Talent: Nida Khan, Hammad Siddiqui, Taha Jalal Citrus Talent
Writer: Hamza Bangash
Translation: Ali Abbas Naqvi
Drone: Fahad Tariq Khan
Makeup – Muhammad Siaddiq
BTS Photography: Mohammad Ali Hashmi
Sound: Taha Malik @ KOSTAL
Edit & Post: Hamza Bangash
Color Grade: Sourath Behan
Gaffer: Atif
Lights: Lightsource
Focus puller: Faraz Qamar
Camera Team: Cinematech
Client: International Red Cross Committee
Head of Project: Maciek Polkowski
Communication Officer: Rabiya Tabassum
Communications Coordinator: Najum Abbasi
Special Thanks: Dr. Seemin Jamali, Sindh Traffic Police